Primrose Hill

A vibrant and eclectic townhouse renovation in Primrose Hill, combining bold materials, curated artwork and striking architectural detailing.

Date
Apr 2025
Location
London, UK
Service
Residential
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Concepts

This extensive renovation project transformed a classic Victorian terrace in the heart of Primrose Hill into a lively, design-led home full of personality.

The new layout maximises vertical space with a split-level ground floor, introducing layers of interest while allowing light to flood through the central stairwell and open-plan kitchen-diner.

At the core of the redesign is a striking kitchen, where rich walnut cabinetry and book-matched marble create a luxurious yet grounded feel. Industrial-style Crittall partitions frame the living spaces, allowing light to travel while subtly zoning each area. Custom brass lighting and plush velvet accents add warmth and contrast.

Throughout the property, design decisions reflect the owners' love of art and travel – from the gallery wall that climbs the central staircase to carefully sourced furniture pieces and bespoke joinery. The upper floors house a modern principal suite with dark stone finishes, twin marble basins and a freestanding bath beneath skylights offering rooftop views.

Natural greenery and mid-century references help soften the clean-lined architecture, resulting in a confident, characterful home that balances comfort, creativity and style in equal measure.

03
Details
Year of Completion
2018
Time Length of Build
-
Structural Engineer
Atlas Structures
Interior Designer
Cat Dal Interiors
Kitchen Designer
Cat Dal Interiors
Contractor
BEL London
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Gallery

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